ARIA: when AI and AR team up!
“Extended reality is dead. Welcome to artificial intelligence now!” At ARGO, we see things differently: why choose when we can combine? Our mission: to marry these two worlds to create solutions that truly change the game for businesses and individuals.
Artificial Intelligence is not just ChatGPT or images generated by Midjourney! At its core, it’s a whole ecosystem that mimics different facets of our human intelligence: perceiving, recognising, reacting, planning, and solving problems. And when AI wants to talk to us, augmented reality (AR) will play a leading role in everything related to visualising our environment. That’s how our concept of ARIA: Intelligent Augmented Reality was born.
A Quick Glimpse into the Future
Our ARIA concept results from numerous experiences where we noticed that Augmented Reality and Artificial Intelligence do not just coexist — they are made for each other! Augmented reality is becoming both the eyes and the canvas of artificial intelligence. Ray-Ban Meta glasses are “smart” only thanks to their camera and audio system, but the roadmap is clear: soon they will incorporate real AR screens. Already, multimodal AI in these glasses can recognise everything they see — a particular rock, an island, a piece of clothing, or translate a sign in a foreign language. Very soon (Meta Connect September), we’ll talk about holograms, floating tags, 3D videos, avatars.
AR and AI: Already a Beautiful Love Story
Recent innovations: Google’s Gemini that understands everything it sees, Project Astra reminiscent of the movie “Her,” Meta’s Llama 3, OpenAI’s GPT-4o that deeply analyses images, and Apple Intelligence integrating everywhere. On the XR side: Microsoft Hololens, Magic Leap, Pico, Meta Quest, Apple Vision Pro. Smartphones and tablets provide a more accessible approach — this is Web AR, and this is exactly where ARGO has succeeded in merging AR and AI for the general public.
ARGO ARIA: Spaces That Become Smart
Imagine an AI fed by detailed mapping of machine rooms, receiving real-time IoT sensor data, and having digested all technical manuals for each piece of equipment. This AI can create on-the-fly personalized training for each technician, suggest preventive maintenance interventions, or alert about imminent risks. Smart Spaces where advanced AR meets AI. In retail, ARGO developed a real-time wine recommendation system using spatial recognition, artificial intelligence, and augmented reality.
With Spatial AR, any company can now: digitise a space by filming a simple video, visualise a 3D mesh of that space in ARGO’s online studio, easily add augmented reality elements, and share the experience on any smartphone or tablet. These projects can incorporate an AI layer that multiplies their possibilities. In the coming months, ARGO will unveil new initiatives under the banner of ARGO ARIA — a fusion of AR and AI in service of businesses and their customers.