par Pierre | Jan 31, 2019 | Actualités, Éditeurs
– App: Nathan Live Android and iOS – Takeaway: most popular app among Nathan’s 40+ mobile apps, more than 200,000 downloads, 1 million scans and interactions – Market segment: from preschoolers to teenagers – Imprints: picture books, comics,...
par Pierre | Jan 30, 2019 | Actualités, Éditeurs
– App: SnapPress Android and iOS – Takeaway: use of the new SnapPress app, thanks to easy PostScript integration, proved both innovative and viral, letting audiences comment articles and share their own content – Market segment: millennials, young...
par Pierre | Jan 29, 2019 | Actualités, Éditeurs
– App: Bordas FlashPage Android and iOS – Takeaway: deployed over 80 textbooks with thousands of new and legacy assets, used by students and recognized by teachers as a differentiating approach that led to an increasing market share – Market segment:...
par Pierre | Jan 28, 2019 | Actualités, Éditeurs
– App: GRF+ Android and iOS – Takeaway: 100,000 pages augmented and refreshed every day thanks to a fully automated PDF-ripping process, creating a new connection channel between pages and services, with an estimated 10-15% sales increase for several books...
par Pierre | Jan 27, 2019 | Marque, Retailers
How Augmented Reality Is Helping Top Retail Outlets With Better Conversion Rates and Effective Marketing Campaigns Keywords : Print catalog conversion, in-app purchase, brand communication, direct marketing, drive-to-store, in-store promotion Connecting Print...
