Magic Mirror

Your space, made interactive

Attract, engage, and convert with an AI-powered AR display

ARGO's Magic Mirror is a standalone interactive display that uses computer vision and augmented reality to detect passers-by and trigger personalised real-time experiences — virtual try-on in AR or with real-time generative AI, photobooth, and branded games. No app, no touch required.

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+30%: In-store dwell time
+25%: Average basket size
10K+: Activations delivered
94%: Customer satisfaction

How it works

We configure

We set up the mirror with your brand assets, product catalogue, and chosen experiences before your event. No technical work on your side.

You plug it in

Connect power and Wi-Fi. The mirror is live in under 2 hours from delivery — no IT expertise, no on-site technician needed.

Visitors engage

AI detects passers-by automatically. Visitors try on, share, and convert — you watch the analytics in real time.

Features

Virtual Try-On, AR or AI

Let customers try on clothing, accessories, and cosmetics in real-time with augmented reality — or have them redrawn live by generative AI (option). No fitting room, no friction.

AI Presence Detection

Computer vision detects passers-by, analyses gaze and posture, and triggers contextual content in real-time — without any touch interaction.

Turnkey Deployment

Plug-and-play setup with no IT expertise required. The mirror ships pre-configured and is live in under 2 hours from delivery.

Branded Photobooth

Capture moments with custom backgrounds, brand overlays, and filters. Visitors receive their photo via QR code — instant social sharing.

Gamification

Propose brand-related games to engage visitors, increase dwell time, and drive loyalty. Prizes, quizzes, and interactive challenges fully customisable.

Fully Customisable UI

Brand colours, product catalogue integration, custom animations, and multi-language support — every pixel adapted to your identity.

Performance Analytics

Track visitor count, interaction rate, dwell time, and content performance. Data exported to your CRM or analytics dashboard.

Indoor & Outdoor Ready

Weatherproof enclosure available for pop-up stores, trade shows, shopping centres, and outdoor activations.

No App Required

All experiences run directly on the mirror — visitors interact instantly with no download, no registration, no friction.

Two technologies

AR or generative AI: two ways to dress your visitors

Same mirror, same visitor journey — pick the engine that fits your activation. Augmented reality follows the body with exact 3D products; generative AI redraws the visitor live in any outfit you can photograph or describe.

AR mode

Body tracking · included

The camera detects the visitor's skeleton — shoulders, elbows, hips, knees — and a 3D model of the garment follows every movement in real time.

Exact product: colours, logos and patterns come from the 3D model of the real item
Instant response, even at busy events
Runs on a standard Wi-Fi or 4G connection
The same skeleton drives games, gestures and the photobooth

Best for: precise product catalogues, gamification, long or high-traffic activations.

Generative AI mode

Option

An AI model redraws the visitor's live video, frame by frame, in the chosen outfit — the fabric drapes, folds and catches the light as they move.

Photorealistic rendering: natural drape, folds and lighting
A new look from one product photo or a single sentence — no 3D modelling
Garments, costumes or themed looks, switched live from a carousel
Visitors leave with a video clip of themselves, via QR code

Best for: fashion launches, premium events and moments built for social sharing.

How the garment is made: AR mode 3D model attached to the skeleton; Generative AI mode Redrawn live from a photo or a text description
Product fidelity: AR mode Exact (colours, logos, patterns); Generative AI mode Faithful interpretation; fine details can vary
Fabric realism: AR mode Follows the body; limited drape; Generative AI mode Natural drape, folds and lighting
Adding a new look: AR mode 3D modelling of the item; Generative AI mode One product photo or one sentence
Connection: AR mode Standard Wi-Fi or 4G; Generative AI mode Fast, stable connection required
Interactions: AR mode Gestures, games, photobooth; Generative AI mode Live try-on with an outfit carousel
What visitors take home: AR mode Photo via QR code; Generative AI mode Video clip via QR code, with a link to the product page
Pricing: AR mode Included in every plan; Generative AI mode Option, quoted on request

Criterion	AR mode	Generative AI mode
How the garment is made	3D model attached to the skeleton	Redrawn live from a photo or a text description
Product fidelity	Exact (colours, logos, patterns)	Faithful interpretation; fine details can vary
Fabric realism	Follows the body; limited drape	Natural drape, folds and lighting
Adding a new look	3D modelling of the item	One product photo or one sentence
Connection	Standard Wi-Fi or 4G	Fast, stable connection required
Interactions	Gestures, games, photobooth	Live try-on with an outfit carousel
What visitors take home	Photo via QR code	Video clip via QR code, with a link to the product page
Pricing	Included in every plan	Option, quoted on request

Both modes run on the Magic Mirror and can be combined within one activation. Book a demo to try both.

What our clients say

"The Magic Mirror was the star of our pop-up. Dwell time jumped from 2 minutes to over 8 — and we had a queue forming within the first hour."

Marie L.

Retail Director, fashion brand

"94% satisfaction is not just a number — it is what we experienced live. Visitors stayed, shared on social, and several came back the following day."

Thomas B.

Events Manager, cultural institution

"Setup took under 90 minutes. Our team had zero technical background and the mirror just worked. Complete game changer for trade shows."

Sophie M.

Brand Manager, luxury group

Industries

Our solutions for every industry

The Magic Mirror adapts to any context and is fully customisable based on your industry and brand identity.

Magic Mirror in retail store with AR virtual try-on

Retail & Pop-Up Store

✓ Increase in-store dwell time by up to 30%
✓ Boost average basket size with virtual try-on
✓ Capture customer data and interaction insights
✓ Drive social sharing and organic reach
✓ Reduce product returns with confident purchasing

Pricing

Starter

€4,500

3-day rental

✓ Magic Mirror rental (3 days)
✓ Photobooth with QR code
✓ Virtual clothing try-on
✓ 1 game from library
✓ 1 custom background
✓ Email support

Book a Demo

Popular

FAQ

Common questions

How does the Magic Mirror work?

The mirror is equipped with sensors and computer vision that detect passers-by, analyse their behaviour (gaze, posture, presence) and trigger personalised interactive content in real-time using AI — no touch required.

What is the difference between the AR and generative AI modes?

The AR mode tracks the visitor's skeleton and attaches 3D models of your products to it: exact rendering, instant response, and it runs on a standard connection. The generative AI mode redraws the visitor's live video in the chosen outfit: more realistic fabric and lighting, and a new look needs only a product photo or a sentence — but it requires a fast, stable connection and is billed as an option. Both run on the Magic Mirror.

Does the Magic Mirror need an internet connection?

Yes. In AR mode, a stable 4G or Wi-Fi connection is enough for content delivery and analytics. The generative AI mode transforms the video in the cloud and needs a fast, stable connection — we check the venue's network with you beforehand. We recommend a dedicated connection at busy events.

Does the mirror collect personal data?

In AR mode, video streams are processed on-device — no biometric data is stored or transmitted. In generative AI mode, the video is sent to a cloud GPU to be transformed in real time, and the session clip is stored so the visitor can retrieve it via QR code. Interaction analytics are aggregated and fully GDPR compliant.

Can we customise the displayed content?

Absolutely. The interface, backgrounds, virtual outfits, games, and branding are all customisable. The Popular plan includes a fully bespoke branded experience built by our team.

Can the mirror be used outdoors?

Yes, with our weatherproof enclosure option. We recommend a minimum 4G connection and a shaded or sheltered location to ensure screen visibility in direct sunlight.

How long does installation take?

Setup takes under 2 hours. The mirror ships pre-configured — connect power and Wi-Fi and it is ready to go.

What product types support virtual try-on?

Virtual try-on currently supports clothing, accessories (hats, glasses, jewellery), and cosmetics (makeup and skincare overlays). New categories are added regularly.

What are the rental and purchase options?

Rental packages start at 3 days. Longer-term rentals and outright purchase are available on request — contact us for a custom quote.

Ready to bring the Magic Mirror to your next event?

Let's discuss your activation — we'll get back to you within 24 hours.

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