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Accelerating Growth in the Pharmaceutical Sector: Effective Techniques for Developing a Thriving Connected Packaging Approach
With the myriad of channels, such as in-store experiences, social media's visual content, e-commerce, and advertising, the purchasing path can present quite the challenge. All these channels must be individually tailored to various buyer personas as this cultivates...
Best Uses of Augmented Reality in Education
Best Uses of Augmented Reality in Education Augmented reality (AR) is a technology that superimposes a computer-generated image on a user's view of the real world, thus providing a composite view. AR has many potential applications in education, and some of the best...
Apple’s VisionPro: A New Era of Augmented Reality
Main takeaways Apple's VisionPro has revolutionized augmented reality. The look-and-pinch input system is intuitive and refined. The headset prioritizes passthrough view, treating fully immersive experiences as exceptions. The passthrough view is best-in-class but...
WebAR for easy access to AR
The term "Web AR" refers to an augmented reality offering without a mobile app, directly accessible in a web browser. A technology that leverages the power of modern browsers by simplifying access to augmented reality content, enabling an immersive and engaging...
Test ARGOplay / Unity (Bêta)
The ARGO team is pleased to announce the arrival of a new Unity plug-in for its native mobile application ARGOplay. Now available in Beta, the ARGOplay application is boosted with a new 3D rendering engine that combines power and performance. Push the limits of your...
The augmented consumer : Making humans better with Augmented Reality
Drupa, with their recurring Essentials of Print series, delivers a series of articles, from designers, brand owners, printers, converters, journalists and influencers, providing them with a platform to share their opinions on the latest developments of the print...
ARGO wish you all the best for 2021 !
ARGO wish you all the best for 2021 !
Augmented documents: the future of print and digital communication?
Although the PDF document has been around for quite a long time, and has become a communication standard for clients, businesses, and printing companies, we’ll look at how the PDF’s utility can be renewed with augmented document technology. We’ll also explore how to...
The place of AR in the use of our smartphones
“The French spent 2.3 hours a day on their phones in 2019, compared to 1.8 hours two years earlier, an increase of 27%. This is less than the world average of 3.7 hours per day.” BFM – January 2020. How has the smartphone, over the years, become almost indispensable...
SnapPress becomes ARGOplay 🚀
A new interface for your favorite Augmented Reality applicationMore user-friendly and up to date, our app now has an enhanced user experience. For the first time, iOS and Android cell phone and tablet users share the same browsing screens for a unified experience. A...
Join us at AWE EU 2017 19-20 October
AWE is back for its second year in Europe. AWE Europe 2017 takes place at the MOC in Munich, Germany on 19-20 October 2017 and will bring together 1500 attendees including developers, creators, C-level executives, entrepreneurs, press, & investors. Last year we...
Discover the new 3D objects available in your media library!
New 3D objects have been added to the media library of your augmented reality platform ARGO Manager and can now be used for free to increase your communication media. No more hesitating, use 3D interactions in your AR campaigns! Maximize the "Wow" effect when scanning...
Retailers reach better conversion with Augmented Reality
How Augmented Reality Is Helping Top Retail Outlets With Better Conversion Rates and Effective Marketing Campaigns Keywords : Print catalog conversion, in-app purchase, brand communication, direct marketing, drive-to-store, in-store promotion Connecting Print with...
How GRF augmented 100,000 pages of Law text
- App: GRF+ Android and iOS - Takeaway: 100,000 pages augmented and refreshed every day thanks to a fully automated PDF-ripping process, creating a new connection channel between pages and services, with an estimated 10-15% sales increase for several books in the...
BORDAS to augment all of its Secondary textbooks
- App: Bordas FlashPage Android and iOS - Takeaway: deployed over 80 textbooks with thousands of new and legacy assets, used by students and recognized by teachers as a differentiating approach that led to an increasing market share - Market segment: students and...
PRISMA PRESS reinvents social interactions over Print
- App: SnapPress Android and iOS - Takeaway: use of the new SnapPress app, thanks to easy PostScript integration, proved both innovative and viral, letting audiences comment articles and share their own content - Market segment: millennials, young adults and...
How AR became NATHAN’s most popular app
- App: Nathan Live Android and iOS - Takeaway: most popular app among Nathan’s 40+ mobile apps, more than 200,000 downloads, 1 million scans and interactions - Market segment: from preschoolers to teenagers - Imprints: picture books, comics, board games, language...
Augmented Reality in the Conference Space
We're excited to start a journey with the conference and e-learning expert Fusion Productions based in Rochester, NY. Fusion's credo: engaging minds, evoking emotions and expanding imaginations. Fusion's team wrote a very practical paper this month on how you should...