CAPEB — AR Trades Recognition

Generic messaging cannot meaningfully recognize individual professions. CAPEB, representing France’s skilled construction and craft trades, needed a communication approach that would resonate personally with each trade’s unique identity and pride.

ARGO created augmented reality greeting cards celebrating the diversity of skilled trades. Each card acknowledges specific crafts through interactive AR content, turning a standard communication into a moment of genuine recognition that fosters professional pride and strengthens the connection between the federation and its members.