Galeries Lafayette — 360° Heritage AR

How can a historic Parisian landmark invite the public to rediscover its legacy through a modern, interactive lens — without losing the soul of its rich architectural and cultural history?

ARGO created four interconnected AR experiences distributed via custom Paris maps with QR code access. A 360° 3D time-travel immersion showcases architectural evolution across Neo-Byzantine, Art Deco, and Haussmannian styles. One experience reconstructs Jules Védrines’ legendary 1919 rooftop plane landing. Additional scenes reveal the iconic glass dome’s construction and the façade’s design evolution across eras.

This initiative merges historical narrative with modern interactive technology, celebrating architecture and innovation while connecting past and present. Try the experience at lnk.ar-go.co/6cvNg.