Havas — Global AR New Year Greetings

How can traditional corporate New Year greetings be reinvented to deliver an engaging, immersive, and memorable experience at a global scale? Havas needed a 2025 greeting that would reflect their agency identity while reaching employees and partners worldwide.

ARGO transformed Havas’s New Year communication through an integrated print and digital activation. Recipients received physical greeting cards featuring QR codes that unlocked 3D augmented reality experiences on smartphones — complete with real-time animations and interactive elements. The strategy positioned the brand as innovation-focused while delivering a tech-enabled, meaningful touchpoint across their global network.