Jacques Paris — Interactive Care Cartography

Jacques Paris, the positive-impact agency of the Havas group, had a manifesto rather than a brand story: a printed poster illustrating everything the word “care” can cover — health, family, mental health, food, animals, environment, culture, sport. A conventional website would have flattened that single sweeping image into a menu of pages, and lost exactly what made it persuasive.

ARGO built the site as the poster itself. Sylvie Faur’s illustration, produced with Talkie Walkie, became one continuous canvas that visitors pan and zoom through, discovering the agency’s philosophy, convictions, case studies and team as places inside a world instead of items in a navigation bar. Section links move the camera rather than loading a page, so the experience never breaks; the agency’s people appear as characters within the drawing, each reachable where they stand. The whole thing runs in the browser, bilingual in French and English, with keyboard-operable pan and zoom controls and a skip-to-content path so the experience stays navigable without a mouse.

The result is a website that argues the agency’s positioning by making the visitor perform it — you have to look around and pay attention to find anything, which is the point. It launched in August 2026 and was covered by Dans Ta Pub the same week.