PUMA Ultra — AR Shoe Launch Game

Product launches often struggle to stand out amid digital clutter. PUMA needed a campaign for their Ultra shoe line that would cut through the noise and create genuine engagement around Kingsley Coman’s ambassador partnership.

ARGO created an AR mini-game that brought Coman and the PUMA Ultra to life on users’ smartphones. The interactive experience turned the product launch into an entertainment moment — connecting the brand, its ambassador, and the customer through playful digital storytelling that drove both awareness and desire.