La Poste — 360° AR Digital Education

Working with Chut! Média, the team created a 360° AR experience accessible via QR code for La Poste. Users navigate a fictional digital landscape containing interactive clickable hotspots.

One section features educational quizzes exploring digital ecosystem themes, while the other showcases media content including videos and interviews. The design emphasizes modern, intuitive navigation and striking visuals to position La Poste as forward-thinking in digital transition.

Described as a fresh take on digital education through immersive storytelling, the activation demonstrates how public communication can become interactive and impactful. Access the experience at lnk.ar-go.co/mLrde.