Augmented reality for retail
Augmented reality & retail, or how to reconcile on and offline[ck4] ? Over the past 20 years, the retail world has undergone a metamorphosis, and the customer experience has diversified. Smart shoppers expect technologies to optimize their shopping experience and reduce their costs. How can you position both your physical point of sale and your printed promotions within the trend towards digitization of distribution channels and the omnichannel customer experience?Market-leading retailers like Decathlon, Boulanger, Pandora and BUT have chosen augmented reality to bridge their physical and digital worlds!
A printed catalog—like the JouéClub! interactive catalog —becomes a means of accelerating sales when the pages are enhanced with interactive features such as a gift wish list that users can share with friends and family to drop hints about products they’d like to receive.
To further accelerate drive-to-web, JouéClub! offers its customers the option of interacting with their catalog via a mobile browser-based reader, using their smartphones.
Retailers, generate more traffic to your physical point of sale and to your web stores by offering new services through your print media
AR can help retailers deal with their consumers’ evolving expectations by interweaving the tangible and the digital.
For traditional brick-and-mortar retailers, marketing depends on window displays, product packaging,, customer service, catalogs and promotional flyers. Modern consumers still appreciate the physical dimensions of shopping, but their habits are becoming more and more digital: placing online orders, comparative bargain hunting around the web, and seeking product reviews and advice from other consumers. Accompany and guide these new behaviors using augmented reality.
With augmented reality, retailers can respond to emerging consumer behaviors by guiding their potential customers from the moment they discover a product until the sale is finalized, whether in store or online.
Printed items don’t need to be modified in order to support augmented reality features. The basic qualities of the item are retained, thus pleasing both technophiles and technophobes.
10 good reasons to use Augmented Reality in Retail
- Broaden your avenues of communication and convey more information to your clientele
- Increase in-store foot traffic by creating a more vibrant user experience
- Develop loyalty to your brand or product, and get your community involved
- Stand out from your competitors using innovative methods of communication
- Gather statistics from your campaigns and measure your return on investment
- Improve customer satisfaction by enriching the shopping experience
- Facilitate user engagement by having a digital and physical presence, and increase your conversion rate
- Increase foot traffic in store by making user experience more vibrant
- Make user experience more special and improve user satisfaction
- Reduce demand for customer service by giving your clients more autonomy
Use case: E.Leclerc X ARGOplay
E.Leclerc Hypermarkets chose the ARGOplay solution to bring their E.Leclerc Maison catalogs to life. A beautiful representation of the company’s offerings produced by the Hudik agency for French and Spanish markets. Find out more here
Our retail customers who include AR in their business strategy
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