What is augmented reality ?
From publishing to packaging, education and marketing, augmented reality (AR) has been accompanying the renaissance of print for several years. It pushes the boundaries of creativity and storytelling to create immersive and memorable experiences from a printed document. While downloading a mobile application remains a barrier to the deployment of augmented reality to a wide audience,
ARGO unveils its new webAR solution, a proprietary technology that offers a quality augmented reality experience from a web browser.
But what is it?
The term augmented reality has been around for a few decades now, but do you really know what it means? It’s a technology that allows you to display digital content in a real environment. The impact and relevance of the user’s experience is thus multiplied tenfold.
The interaction with the elements in reality takes place in particular through our smartphone or tablet screens. The lightning technological advances of the last few years have allowed a democratization of this technology and its daily application in many sectors of activity.
To experience Augmented Reality (AR), you need :
- A smartphone or tablet with integrated camera
- A good internet connection (Wifi/4G)
- A mobile Augmented Reality application ( ARGOplay or white label app) for the AR experiment in “native” mode (IOS/Android) or simply use a web browser to access the experiment.in webAR.
- An augmented visual (also called a marker)
Users retain 8 times better what they have seen in augmented reality (Neuro Insight 2019 Study).
The history of augmented reality
Augmented reality has, from its creation, been designed for the professional field (army, retail,…). With technological advances and the craze to offer an experience out of the ordinary, companies have very quickly grasped the advantages of such an offer.
Since the widespread use of smartphones and tablets, they are now powerful enough to offer impressive and useful augmented reality animations to add information to the initial support.
Create magical experiences in augmented reality with ARGOwebAR:
Why augmented reality ?
Augmented reality according to your objectives
Achieve your different marketing objectives thanks to augmented reality
Augmented print meets today’s challenges
Marketing practices are in constant evolution: following the trend and adapting to new behaviors and new technologies is vital. The challenges of brands and institutions invite to stand out from the competition, to manage the multiplication of content and to use new distribution channels intelligently. Augmented reality is a technological innovation that enables the creation of new broadcasting spaces adapted to mobility and the use of smartphones. It is also an artistic innovation that enables the deployment of new types of creations.
Branding : increase the memorization rate
Augmented reality allows to offer a new type of advertising experience. Create the wow effect of an innovative print! Add a virtual layer to your physical media: multimedia, contests… open the field of possibilities and touch the millenials from the print.
Service : offer new customer experiences
Augmented reality allows you to go beyond the physical constraints of your media. Propose additional services by exploiting the virtual space: enrich your printed support with new information and animations.
Sales : make the customer journey more fluid thanks to augmented reality
Augmented reality opens up a new customer acquisition channel. Boost your sales! Grab the attention of prospects using your traditional print media and convert them via their smartphone by offering them promotions and shortcuts to order directly online.
Using our proprietary “Z” technology, transform your PDF documents into fully functional web interfaces. Add an interactive HTML layer to your printed and/or digital media and benefit from the same functionality as the web.
Do not hesitate to contact us for any questions.