Print, the ideal medium for augmented reality
Print is undergoing a digital transition. Multimedia, interactivity, dynamic content, real-time, hyper-customization, and cross-channel travel; these things are generally not part of the world of print. Consumers are increasingly incorporating their digital tools into the way they experience brands. Yet, paper remains relevant: catalogs and brochures are still popular for their ease of use and reading comfort. Applying augmented reality to a print medium means setting up a mechanism that adds value to the physicality of the printed object while taking advantage of digital media’s benefits.
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Opening the digital to enhance print
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