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Print, the ideal medium for augmented reality

Print is undergoing a digital transition. Multimedia, interactivity, dynamic content, real-time, hyper-customization, and cross-channel travel; these things are generally not part of the world of print. Consumers are increasingly incorporating their digital tools into the way they experience brands. Yet, paper remains relevant:  catalogs and brochures are still popular for their ease of use and reading comfort. Applying augmented reality to a print medium means setting up a mechanism that adds value to the physicality of the printed object while taking advantage of digital media’s benefits.

Opening the digital to enhance print

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