SnapPress becomes ARGOplay
Augmented reality, the driving force of the professional solution, for public and private organizations.
For customers, SnapPress is a professional Augmented Reality solution: our customers access a powerful Augmented Reality (AR) platform, including a folder-management-style campaign management tool comparable to those offered by Google Suite or Microsoft 365 office suites, as well as a 100% SaaS campaign editor. This campaign management platform allows you to create, host, publish and track your own campaigns in augmented reality in a simple and fast way, without any coding skills.
For mainstream users, SnapPress is a mobile application, running on iOS and Android and downloadable from Apple Store or Google Play. With this free application, users can play and interact immediately from their smartphone or tablet screen. The SnapPress app allows you to play and interact immediately on a mobile device with your Augmented Reality creations.
SnapPress also offers its customers a frictionless augmented reality experience without the need to download a native application. This is WebAR (or Web AR) technology, which allows to experience augmented reality in the same way. Users can enjoy immersive experiences directly in the web browser (without an application).
Our clients design innovative experiences for leading brands, agencies, event professionals and education specialists, demonstrating how Augmented Reality technology can transform packaging, renew learning, illuminate events and enhance marketing campaigns with innovative and engaging content.
SnapPress is part of the ARGO Group, a leading augmented document technology company with more than 350 customers and partners worldwide.
Augmented reality is a technology that allows the superimposition of digital elements on the real world, in order to improve the perception and interaction of a user with his physical environment. These elements can be videos, images, links, 3D animations, etc… Augmented reality has become known through the use of connected glasses but the most accessible use is with the camera of your smartphone. Last point, it should be noted that augmented reality is a system technology characterized by 3 dimensions: combination of real and virtual, real-time interaction and 3D recording.
The Instagram, Snapchat filters that change faces, or hunting Pokémon with the Pokémon Go mobile game are some of the best known examples.
The “marker base”, at the heart of augmented reality
Any augmented reality scenario proposed in the virtual world is called “augmentation”. It is possible to define a “marker” (marker in French), which will be the physical visual element to be scanned to trigger the interactions in augmented reality on his smartphone. The most common markers are barcodes and other QR codes, but they have the disadvantage of having little graphic appeal.
Technology has evolved, today any image can become a marker: a poster, a package, a catalog, a newspaper… no modification of your image or graphic creation is necessary. Your physical visual remains intact but you can now give life to it in augmented reality. The use of physical “markers” allows you to contextualize your communication: for example, create a link between your product catalog and your e-commerce site, broadcast a promotional video on your advertising brochure, script your product packaging by integrating it into your storytelling or “gaming” it by offering a contest game in augmented reality. There is no limit to what you can do.
The complementarity of the printed and digital worlds
The print market brings together everything that is printed, whether on paper or not, as opposed to the digital format. It encompasses all work from typesetting to printing, from advertising and commercial printing to magazines, books, catalogs, labels, product packaging, etc.
As the PDF file is the basis of our increases, the range of possibilities is vast. Indeed, the printed word has limits which are opposed to the characteristics of the new media, mainly the Internet.
Augmented Reality allows the printed word to experience a second life by making the link between the physical medium and the digital world. Our customers thus retain all the richness and comfort of print, with all the advantages of digital as a bonus.
Get the best of both! Print is still very popular, it offers comfortable reading and is a sign of confidence in the content delivered. Digital, on the other hand, offers interactivity and reactivity, it also generates statistics that are very useful to measure your ROI. Thanks to augmented reality, these two media collaborate and form a virtuous combination.
Create the customer experience of your choice: educational, practical, fun or commercial.
Augmented reality offers a new dimension to your marketing and communication plans but also to the design of your products. New features, new audiences… engage more easily with your customers, gain market share, generate more revenue, boost your ROI.
Adding augmented reality to your printed materials is very easy to implement: no need to modify your production line, integration can be done even after your content is printed. You probably already have all the necessary interactive editorial content: video, website, social networks, photos, online games, 3D objects… all you have to do is integrate them into your print campaigns.
As simple as drag and drop, equip your creatives with our ARGO Augmented Reality editor, or use one of our partner agencies to enrich your print communications.
And SnapPress becomes ARGOplay
Since its creation in 2019, the group has decided to expand its offer with other services based on another technology to give birth to Enhanced PDF and to rethink its entire product naming policy.
ARGOplay combines the notion of triggering a media player and the playful side, another translation of the English word play. The combination of the radical ARGO, with its strong brand affiliation, and the play ending, with its multiple meanings, gives a new dimension to the SnapPress brand.