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Pandora X Disney

In 2018, Pandora and Disney joined forces to celebrate Mickey Mouse’s 90th birthday by creating a line of jewelry showcasing favorite Disney characters.

To promote the line, Pandora organized a massive treasure hunt with the help of AR. Disney is aimed at young and old people, what better idea than to offer a treasure hunt in store to win one of the precious jewels?
Clients would scan Disney-themed visual material in multiple stores around France, Spain and Italy and collect charms that they would trade for real gifts at check out.

The project was a huge success, with 105K scans in the span of two weeks and over 15K unique visitors.

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