Amérique du Nord : +1 201-884-2956  –  Europe : +33 1 84 60 09 60

The place of AR in the use of our smartphones

by | Nov 16, 2020 | News

“The French spent 2.3 hours a day on their phones in 2019, compared to 1.8 hours two years earlier, an increase of 27%. This is less than the world average of 3.7 hours per day.” BFM – January 2020.

How has the smartphone, over the years, become almost indispensable for the majority of French people?

The increase in this use has allowed the appearance of augmented reality where it plays a role as a gateway from the real world to the digital world. “Beyond the striking effect of manipulating augmented reality, it offers real added value for smartphone users: fun, no investment in hardware, the latest information available immediately without external solicitation, and perfectly up-to-date”.

Read the whole article “Augmented reality on smartphone” here !

Derniers articles

WebAR for easy access to AR

WebAR for easy access to AR

The term "Web AR" refers to an augmented reality offering without a mobile app, directly accessible in a web browser. A technology that leverages the power of modern browsers by simplifying access to augmented reality content, enabling an immersive and engaging...