AWE is back for its second year in Europe. AWE Europe 2017 takes place at the MOC in Munich, Germany on 19-20 October 2017 and will bring together 1500 attendees including developers, creators, C-level executives, entrepreneurs, press, & investors. Last year we...
Pierre
Discover the new 3D objects available in your media library!
New 3D objects have been added to the media library of your augmented reality platform ARGO Manager and can now be used for free to increase your communication media. No more hesitating, use 3D interactions in your AR campaigns! Maximize the "Wow" effect when scanning...
Retailers reach better conversion with Augmented Reality
How Augmented Reality Is Helping Top Retail Outlets With Better Conversion Rates and Effective Marketing Campaigns Keywords : Print catalog conversion, in-app purchase, brand communication, direct marketing, drive-to-store, in-store promotion Connecting Print with...
How GRF augmented 100,000 pages of Law text
- App: GRF+ Android and iOS - Takeaway: 100,000 pages augmented and refreshed every day thanks to a fully automated PDF-ripping process, creating a new connection channel between pages and services, with an estimated 10-15% sales increase for several books in the...
BORDAS to augment all of its Secondary textbooks
- App: Bordas FlashPage Android and iOS - Takeaway: deployed over 80 textbooks with thousands of new and legacy assets, used by students and recognized by teachers as a differentiating approach that led to an increasing market share - Market segment: students and...
PRISMA PRESS reinvents social interactions over Print
- App: SnapPress Android and iOS - Takeaway: use of the new SnapPress app, thanks to easy PostScript integration, proved both innovative and viral, letting audiences comment articles and share their own content - Market segment: millennials, young adults and...
How AR became NATHAN’s most popular app
- App: Nathan Live Android and iOS - Takeaway: most popular app among Nathan’s 40+ mobile apps, more than 200,000 downloads, 1 million scans and interactions - Market segment: from preschoolers to teenagers - Imprints: picture books, comics, board games, language...
Augmented Reality in the Conference Space
We're excited to start a journey with the conference and e-learning expert Fusion Productions based in Rochester, NY. Fusion's credo: engaging minds, evoking emotions and expanding imaginations. Fusion's team wrote a very practical paper this month on how you should...
Webinar: “Beyond Print: Technologies for Augmenting Print Reality”
ARGO spoke at the next LunchNLearn organized by WhatTheyThink on Wednesday, August 26th at 13:00 (ET), or 19:00 (Paris time). This intervention in round table mode was devoted to the future of connected paper, with a special focus on the role played by the #augmented...