With the myriad of channels, such as in-store experiences, social media's visual content, e-commerce, and advertising, the purchasing path can present quite the challenge. All these channels must be individually tailored to various buyer personas as this cultivates...
Pierre
Best Uses of Augmented Reality in Education
Best Uses of Augmented Reality in Education Augmented reality (AR) is a technology that superimposes a computer-generated image on a user's view of the real world, thus providing a composite view. AR has many potential applications in education, and some of the best...
Apple’s VisionPro: A New Era of Augmented Reality
Main takeaways Apple's VisionPro has revolutionized augmented reality. The look-and-pinch input system is intuitive and refined. The headset prioritizes passthrough view, treating fully immersive experiences as exceptions. The passthrough view is best-in-class but...
WebAR for easy access to AR
The term "Web AR" refers to an augmented reality offering without a mobile app, directly accessible in a web browser. A technology that leverages the power of modern browsers by simplifying access to augmented reality content, enabling an immersive and engaging...
Test ARGOplay / Unity (Bêta)
The ARGO team is pleased to announce the arrival of a new Unity plug-in for its native mobile application ARGOplay. Now available in Beta, the ARGOplay application is boosted with a new 3D rendering engine that combines power and performance. Push the limits of your...
The augmented consumer : Making humans better with Augmented Reality
Drupa, with their recurring Essentials of Print series, delivers a series of articles, from designers, brand owners, printers, converters, journalists and influencers, providing them with a platform to share their opinions on the latest developments of the print...
ARGO wish you all the best for 2021 !
In 2021, let's augment your opportunities, your vision, and your projects together!ARGO team is available to discuss your projects around augmented documents and augmented reality ! Talk soon !
Augmented documents: the future of print and digital communication?
Although the PDF document has been around for quite a long time, and has become a communication standard for clients, businesses, and printing companies, we’ll look at how the PDF’s utility can be renewed with augmented document technology. We’ll also explore how to...
The place of AR in the use of our smartphones
“The French spent 2.3 hours a day on their phones in 2019, compared to 1.8 hours two years earlier, an increase of 27%. This is less than the world average of 3.7 hours per day.” BFM – January 2020. How has the smartphone, over the years, become almost indispensable...
SnapPress becomes ARGOplay ?
A new interface for your favorite Augmented Reality applicationMore user-friendly and up to date, our app now has an enhanced user experience. For the first time, iOS and Android cell phone and tablet users share the same browsing screens for a unified experience. A...